Samsung Galaxy S sales surge despite display shortage
Thursday, November 11, 2010 - 11:45:40
The Samsung Galaxy S is proving to be a runaway success for the South Korean firm, with seven million units now confirmed as shipped around the world and three million variants bought by US consumers alone, although the demand for the phone is outstripping the supply of the displays which it uses, according to Reuters.
Samsung looks to be on target to reach 10 million Galaxy S shipments before the end of the year, but this could be hampered if it cannot manufacture enough four inch Super AMOLED displays to accompany this high end smartphone. Problems with the production of these next-gen screens are forcing Samsung to reassess its goals, according to official sources.
Samsung's Paul Golden said that demand was outstripping supply in an interview with Reuters, although he also confirmed that there would be an increase in the output if ongoing work was successful.
The squeeze on Galaxy S display supplies may be getting worse because Samsung is installing the technology in everything from the Windows Phone 7-based Omnia 7 to the freshly announced Galaxy Continuum.
HTC was forced to swap out the AMOLED display of the Desire for a Super LCD alternative when its supplier could not keep up with demand and there is a chance that Samsung might have to take the same route with the Galaxy S, although this is unlikely since this flagship handset is partly marketed on the strength of its four in Super AMOLED display.
The number of smartphones sporting Super AMOLED displays is likely to increase next year as the benefits of this technology become more widely acknowledged. With unmatched contrast and colour depth, coupled with high legibility in bright conditions, this is the ideal display tech for the fast moving mobile market.
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