Rock stars tackle e-waste issue in music video
Wednesday, June 7, 2017 - 10:57:33
Rock band Placebo has just released a new music video which was shot on location at an e-waste dump site in the African country of Ghana, with the intention of raising awareness about the extent of the problems that are facing third world countries where old electronic devices often end up, according to the Independent.
The dump itself occupies land which was previously home to many different species of wildlife, but has since been replaced by piles of mouldering machines, including computers and mobile phones.
Lead singer and guitarist, Brian Molko, said that he was keen to point out that the band is not taking a stance against technological process, but rather wants to highlight the fact that people who live and work in and around the site are managing to survive in spite of the tough conditions they face.
He said that technology has helped to improve modern life immensely, but like many environmental campaigners the message is that there is a need to recycle e-waste rather than simply dumping it along with general rubbish.
The toxicity of discarded mobile phones and other gadgets is damaging to the environment in its own right, but there is also the issue of precious minerals being lost whenever a device is dumped.
By selling old mobile phones to recycling firms, modern users can get cash back for their unwanted handsets and also ensure that they do not end up shipped out to impoverished parts of the world where they pose a threat to the environment and residents alike.
Directed by Sasha Rainbow, the e-waste oriented message of the video is matched to the lyrics of the song, which is a Placebo cover of ‘Life’s What You Make It’, which was originally performed by Talk Talk.
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