Reading Council secures funding for recycling incentive scheme
Monday, November 26, 2012 - 11:12:49
Over half a million pounds in funding has been won by Reading Council to help kick start a new scheme that will encourage local residents to recycle more via a points-based incentive.
The project will specifically target the people living in the 400 or so blocks of flats within the city and the surrounding area, accounting for around 11,000 households in total.
When people recycle, they will be able to build up points which can then be converted into tangible rewards.
The idea is not only to encourage a greater degree of recycling than is currently seen, but also to enhance education about the benefits of going green.
Council spokesperson, Paul Gittings, said that this would eventually lead to a lowering in the amount of waste which is sent to landfill from the area.
Reading had a 36.8 per cent recycling rate in 2011, which is far from being the best in the UK, but when looking at residents of blocks of flats alone, it is even lower. This is why the funding was secured, because making a change to habits will significantly improve the city's green credentials.
As well as incentivising recycling in Reading, the money will be spent in sustaining the number of waste collections and ensuring that there is the right infrastructure in place to give recycling the boost it needs.
At the moment, the exact details about the incentive scheme have yet to be determined and the council is currently looking for a company that will be able to operate it.
This means that locals have yet to find out just what might be in store for them if they choose to increase their recycling efforts. Hopefully, it will be something worthwhile, or else it may not win hearts and minds.
Latest News
Wednesday, May 13, 2020 - 10:32:41
Every industry around the world has been impacted by the ongoing coronavirus pandemic, and recycling has been especially affected as a result of force [...]
Read More
Wednesday, May 6, 2020 - 21:33:36
Apple has pulled back the curtains on the all-new iPhone SE, bringing with it a raft of eco-friendly design features which aim to improve the green cr [...]
Read More
Wednesday, April 29, 2020 - 21:32:00
Researchers from New Zealand have demonstrated a new recycling solution which could help companies to reclaim rare materials from smartphones, PCs and [...]
Read More