Olympic recycling plans
Monday, July 30, 2012 - 11:57:20
The 2012 Olympics got underway in brilliantly British style, with Danny Boyle's opening ceremony on Friday night, but now that the sporting events have begun and hundreds of thousands of people are flooding to venues across the capital, what provisions are there for recycling and keeping the games green?
Coca Cola, one of the major corporate sponsors of the event, has been forward thinking in its plans for recycling during the games.
It has promised to recycle every single plastic bottle which is disposed of in and around the various locations, at which events are taking place.
It says that this will not only apply to bottles which used to contain its own products, but to any bottle of any origin, which is a surprisingly bipartisan approach for a large company.
Of course on the upside, Coca Cola says that it will be able to make another 80 million plastic bottles for its own use, as a result of the recycling, which means that its motivations are not entirely altruistic.
The good news for people concerned about the sustainability of the games as a whole, is that eco concerns were built into the process of the bidding process way back in 2003, with David Stubbs appointed as the man responsible for ensuring that the London Olympics are the greenest yet.
Many of the new stadiums and buildings erected ahead of the games were built using recycled materials, because Mr Stubbs and his team recognised that a lot of the carbon emissions generated by the games, would come during the setup, not over the two week period when events are being held.
A core focus on recycling and sustainability has meant that while the games has not been without controversy, it is at least run thoughtfully, with input from environment experts.
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