News of the World launches mobile recycling drive
Monday, March 21, 2011 - 13:16:35
Tabloid paper News of the World has been giving its readers the opportunity to recycle their old mobile phones in exchange for a decent payment, as part of a handset recycling initiative.
The paper announced that more than 1130 people have already taken part in the scheme, although this is not an entirely new project and is part of a larger event which has already seen £1.16 million paid out to UK mobile fans over its duration.
The revamping of the initiative has seen £40,000 paid out to those who donated their unwanted old mobile phones via the paper's specially created website.
One reader was paid £106 for his three year old iPhone 3G, showing just how the most popular, technically advanced phones can retain their value over long periods.
At the moment, the initiative will pay out around £320 for an iPhone 4 with 32GB of internal storage, while the Google Nexus S is worth £190 and the Nokia N8 will net users £138.
The paper said that if every consumer who has an old mobile phone simply dumped it in the bin then in excess of 7,500 tons of highly hazardous waste would end up in landfill sites when there is every chance of salvaging the mobiles and their components to be used again in a much greener manner.
Phones in all conditions, whether operational or broken, are being accepted as part of the recycling drive, with the paper able to reimburse readers who take part by bank transfer, cheque or online gift voucher.
The News of the World says that those who take part will get their money within three days and it represents yet another competitor in the mobile recycling market which can only improve the price which users are able to secure for their old handsets.
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