Mobile recycling firm questions public understanding of smartphones
Wednesday, December 29, 2010 - 15:52:47
Research carried out by Envirofone suggests that many UK smartphone owners are unaware of the high-tech potential that is packed into their handset.
More than 2000 people were surveyed by the mobile recycling firm and it was discovered that a clear majority of 71 per cent simply use their top range mobile to perform a few basic tasks. This includes texting, making voice calls and checking Facebook, with little time spent surfing the internet or enjoying the photography features which even the cheapest handsets now provide.
The list of smartphone capabilities goes on and on, with online shopping, remote banking, GPS navigation and many more functions all accessible but rarely used by a mainstream audience, according to Envirofone.
The implication of this research is that many people simply fail to appreciate smartphones for their features but are more interested in having an iPhone or a Google Nexus S because it is the latest fad that improves their social status.
Significantly, it looks like app usage might belie the results of this particular survey since smartphone manufacturers and software developers are enjoying a real boom in this market with top sellers like Angry Birds netting millions and being played the world over.
The study concluded that smartphone owners use just 10 per cent of the features found on their mobile. Some believe that this figure is probably accurate, particularly since most mobiles are jam packed with things to do and getting use out of them all on a regular basis would require a concerted effort and an improbably hectic lifestyle.
This survey could mean that many people are ditching old phones hastily in order to get the latest model, which means there could be a handset that is worth a great deal sitting at home just waiting to be recycled.
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