McDonald's introduces intriguing recycling incentive in Sweden
Wednesday, September 3, 2014 - 15:53:18
The Swedish city of Stockholm has its issues with the accumulation of rubbish on the streets like any other major urban centre. But a new scheme being run by fast food chain, McDonald's, could see less waste left lying around, according to Metro.
The restaurant brand has teamed up with a local communications firm to encourage customers to recycle by offering them the incentive for receiving free food in exchange for the rubbish they have collected.
Bin liners are collectable from a number of ad hoardings dotted around Stockholm, with each bag encouraging the user to pick up used drinks cans wherever they spot them lying on the ground.
Collecting just 10 cans means you can get a free hamburger or cheese burger, but to achieve the legendary Big Mac, without having to pay a penny, requires 40 cans.
This kind of recycling project is clever since it manages to make the process of picking up litter seem worthwhile for individuals, while also making the city a nicer place to be and giving McDonald's a publicity boost.
In the UK, most people consider recycling services to be a privilege rather than something for which you can be rewarded for doing. But when it comes to mobile phones there are lots of ways to get something out of recycling your old handset.
You can sell your phone online and receive payment directly into your bank account. And because modern smartphones are so in-demand, you could receive hundreds of pounds for your unwanted models when you upgrade.
Whether or not the recycling scheme initiated in Stockholm will be rolled out to other cities is uncertain, but it sets an interesting precedent and could lead to more businesses embracing eco-friendly ad campaigns in the near future.
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