Lego Outlines New Recycling Scheme Aimed at Helping Disadvantaged Children
Wednesday, October 9, 2019 - 14:09:33
When it comes to toy sales, Danish brand Lego is one of the world’s most dominant organisations in this marketplace, shifting millions of brick-based construction sets each year.
As with any consumer product, there is a lifespan for this type of toy, with owners only using their Lego for a limited time before it is eventually put to one side and never revisited or simply sent to landfill.
To combat the waste created by discarded Lego products, the company is setting out to introduce a new recycling project in the US which will allow fans to send in their old unwanted bricks and mini figures so that they can either be recycled or reused, according to Sky News.
Known as Lego Replay, the project is operating on a relatively small scale for the remainder of 2019 but is likely to be introduced more widely if this initial trial demonstrates the potential of the core idea.
Lego has always embraced a culture of reuse and recycling for its toys, with customers encouraged to either hold on to the products they purchase or give them freely to others so that they can continue to bring joy to children and adults the world over. However, in this instance it is taking a more proactive approach to sustainability, and by working with charities it could have a marked impact on the lives of youngsters who are underprivileged.
Company spokesperson Tim Brookes said that there had been demand from Lego users for the availability of a recycling service - hence the decision to pursue this avenue and create a campaign that is not only good for the environment but also impactful on a social level. Hopefully, other toy manufacturers will follow suit to address the issue of waste in this industry.
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