James Dyson eyes mobile market
Friday, March 2, 2012 - 09:19:00
James Dyson, the man made famous for his innovative designs for vacuum cleaners and a growing range of household objects, has spoken out about his company's thoughts on the creation of a mobile phone.
Mr Dyson gave a speech at an event in London this week, in which he outlined the potential for a Dyson-branded smartphone to emerge in the future, although he suggested that at the moment the technology behind handsets does not invoke enough interest to ensnare his attention.
One of the other reasons behind Dyson's reluctance to make a mobile is the restrains associated with pricing, according to TechRadar.
He said that in the case of many manufacturers, the design of a particular smartphone handset was modified by the price point at which it would need to be sold, in order to be a success.
Any Dyson mobile would eschew this state of affairs and use the best possible components and features, regardless of cost.
Of course this is essentially the same route which is taken by Apple with its iPhone range and indeed any high end handset is generally packed with the latest available technology, irrespective of its cost to the consumer.
In the UK we are lucky that mobile providers generally subsidise the very expensive mobiles and allow us to pay for them over the course of a contract. We can then recoup the residual value by recycling our old mobile phones online, because their high initial cost means that even depreciation will not completely drain out the cash.
Dyson is arguably the one company that might have the reputation to compete with Apple at the upper end of the market, although it could struggle to shake off its associations with household appliances, rather than fashionable handheld gadgets like mobiles.
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